Skip to content

Is Accountability the Key to Successful Governance?

Home » Accountability » Is Accountability the Key to Successful Governance?

Accountability is the only way to shift responsibility in a society that averts risks and plays blame games. However, it is also a process that aids businesses in managing risks and creating value.

Accountability is equally essential in societal life as a key practice in corporate governance. Some corporates scrutinise the role of the board of directors regularly. On the other hand, some are in a never-ending struggle to implement a robust corporate governance system.

A board of directors consists of individual members. These members have their own statutory duties to carry out as per the Companies Act. However, the board as a whole has greater, more challenging tasks at hand. These include setting a strategy, managing and controlling the company’s activities, and working for the stakeholder’s benefit.

For companies to be successful, their Boards must have a governance system that displays a strong culture. Accountability lies at the heart of that culture.

Why is Accountability Important?

Most listed companies have a structured system for the board’s accountability as per the Corporate Governance Code. However, for small and medium-sized enterprises, the Code is not mandatory. Although, for the business to be successful, it must follow a system of accountability to manage risks.

For public sector companies and non-profit organisations, too, accountability is critical. It not only increases transparency but is also an attempt to reduce risk.

The first question here is, how does a company assure accountability? The answer is transparency.

Not all business decisions are meant to be shared with the public and outsiders. However, effective communication of strategy, threats, and results can set the right tone for all stakeholders.

The board’s decisions must be clearly communicated to the stakeholders to shape their understanding. Ideally, the decision-making process includes understanding the responsibility, identifying challenges, and formulating a plan to address them.

When investors are informed, they can weigh risks to formulate their own judgement. Ill-informed investors tend to overreact to most events and disrupt the entity’s operations.

An open, honest, and absolutely clear reporting system within an entity falls under transparency. Nurturing this key component of accountability helps build a strong relationship with all stakeholders – customers, investors, and employees. It also helps earn more capital and the stakeholder’s trust. More capital may be in any form – supplier working capital, investments, and even commitment of employees.

Transparency in the reporting system also includes the board communicating the entity’s annual financial statements and performance assessment. However, not all companies can easily demonstrate transparency. Most of them are only good at explaining their actions and not providing details.

Accountability and Governance – Tying Them In

Accountability as a principle means the board’s responsibility to ensure that it presents the company’s prospects fairly. Thus, the ability to conduct a balanced and reasonable assessment of the company.

When it comes to accountability in reporting, it should be done through a thorough annual report. It should contain the company’s business model and related strategies besides the board’s risk-handling efforts.

The audit department is one of the most important departments to display accountability. It reports on all key aspects such as risks, risk management, preparation of accounts, and internal control systems.

So, as a company, you must consider the following to adapt measures for accountability:

1.     Strategy

Your company’s strategy and business model must connect with all critical concerns of the board. They include KPIs, risks, earnings, and planning.

Every decision made must follow the strategy.

2.     Transparency

The board, when making decisions, must be clear on why and how they reached the decision. These decisions must be reported transparently. Furthermore, the independent authority of external auditors must be established.

3.     Responsibility

Having specified levels of authority within the board and management is convenient for managers and directors. It helps them understand the responsibility of all decisions and acknowledge personal or group accountability.

Decisions and subsequent actions of all board and management levels must be documented for monitoring or regular review. It helps keep the operations of the business on track.

4.     Risk

Accountability involves analysing risks within the business and drawing up a risk management process. Determine whether your business strategy calls for being risk averse or enabled.

5.     Culture

To ensure accountability, first, understand the decision-making culture of the company. Second, understand if the goal is to empower or guide your employees. Finally, determine if the organisational culture is spread from the board to the company in the broader sense.

Final Thoughts

Accountability is critical to a company’s performance, so it must be embedded into its culture. It must also be reviewed as the company grows and the risks evolve.

It can be said that a strong sense of accountability will protect the directors and the company’s reputation as a whole. Given the scrutiny that most corporates now face, it is time to hold the governance accountable. This time will surely be worth the investment.

By Darren Finkelstein

Author Bio:

Darren Finkelstein is The Accountability Guy®. This involves being an International Accountability Coach, Business Advisor, Mentor, Author, and Speaker.

Darren works with high-performing teams and individuals across Australia/NZ, UK, USA, Europe and Asia to help get results, achieve their wildest dreams, and smash goals. He does this by leveraging over 30 years of experience working in the corporate world and small businesses.

A successful business owner himself, Darren won the Australian Entrepreneur of the Year award for Dent Global after building a wonderful lifestyle business, successfully sold and exited after 15 years.

Before this, Darren worked for over 10 years at Apple Inc. as ‘Manager of Commercial Markets’ during the inspirational Steve Jobs era. While there, he was awarded the prestigious Golden Apple Award.

Darren’s lessons in accountability can help individuals and teams at all levels of a business or organisation across the globe, and are based on actions and results:

  • Get clarity - know what to do first
  • Get started - know what to do next
  • Get Sh!t Done - know what to do more of

How can The Accountability Guy® help you?

Whenever you and/or your team are ready, here are four ways to become more accountable...


    1. Take "The Accountability Scorecard"

    How accountable are you? Discover your accountability score and increase the probability of smashing your goals and Getting Sh!t Done!. Take the quiz

    2. Read my new book
    "The Accountability Advantage - Play Your Best Game"

    Eliminate procrastination and overwhelm, and start playing your best game. Buy a copy

    3. Study my online course "Accountability Made Easy"

    For high-performing goal-kickers who want to achieve even more success in work and in life. Enrol now and become accountable in a matter of hours. Enrol now

    4. Book a complimentary 1-on-1 coaching "Unboxing Session"

    Start delivering on your promises and get your team to do the same. Book here.

For more information on all my coaching programs, click here.


Are you a high-performing entrepreneur who wants to achieve more?

Mastering accountability is your superpower!

Categories

Book your FREE Unboxing Session with
Darren Finkelstein – The Accountability Guy®

Together we’ll examine exactly where you’re at, what’s worked and what hasn’t. We’ll take a look at your priorities to set the path moving forward.


Each Unboxing Session includes
  • 45-60 min obligation-free Zoom call to discuss your goals, promises and commitments
  • Examine your priorities
  • Review your ‘To-Do List’ and we’ll dig-in to how you will implement
  • Together, we will create a plan and set timelines

Click here to book your free session.

 

Book your FREE Unboxing Session with
Darren Finkelstein – The Accountability Guy®

Together we’ll examine exactly where you’re at, what’s worked and what hasn’t. We’ll take a look at your priorities to set the path moving forward.


Each Unboxing Session includes
  • 45-60 min obligation-free Zoom call to discuss your goals, promises and commitments
  • Examine your priorities
  • Review your ‘To-Do List’ and we’ll dig-in to how you will implement
  • Together, we will create a plan and set timelines

Click here to book your free session.

 

By Darren Finkelstein

Author Bio:

Darren Finkelstein is The Accountability Guy®. This involves being an International Accountability Coach, Business Advisor, Mentor, Author, and Speaker.

Darren works with high-performing teams and individuals across Australia/NZ, UK, USA, Europe and Asia to help get results, achieve their wildest dreams, and smash goals. He does this by leveraging over 30 years of experience working in the corporate world and small businesses.

A successful business owner himself, Darren won the Australian Entrepreneur of the Year award for Dent Global after building a wonderful lifestyle business, successfully sold and exited after 15 years.

Before this, Darren worked for over 10 years at Apple Inc. as ‘Manager of Commercial Markets’ during the inspirational Steve Jobs era. While there, he was awarded the prestigious Golden Apple Award.

Darren’s lessons in accountability can help individuals and teams at all levels of a business or organisation across the globe, and are based on actions and results:

  • Get clarity - know what to do first
  • Get started - know what to do next
  • Get Sh!t Done - know what to do more of

How can The Accountability Guy® help you?

Whenever you and/or your team are ready, here are four ways to become more accountable...


    1. Take "The Accountability Scorecard"

    How accountable are you? Discover your accountability score and increase the probability of smashing your goals and Getting Sh!t Done!. Take the quiz

    2. Read my new book
    "The Accountability Advantage - Play Your Best Game"

    Eliminate procrastination and overwhelm, and start playing your best game. Buy a copy

    3. Study my online course "Accountability Made Easy"

    For high-performing goal-kickers who want to achieve even more success in work and in life. Enrol now and become accountable in a matter of hours. Enrol now

    4. Book a complimentary 1-on-1 coaching "Unboxing Session"

    Start delivering on your promises and get your team to do the same. Book here.

For more information on all my coaching programs, click here.


Are you a high-performing entrepreneur who wants to achieve more?

Mastering accountability is your superpower!

Categories