Posted on: 02/08/2024
These two words are often used interchangeably in many organizations and business articles and books. However, they have two very different connotations, especially in terms of strategy. Understanding the difference between implementation and execution is crucial for effectively managing and achieving business goals.
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If a strategy is implemented, it implies that it was not part of the business previously. This could mean that the business either didn’t have a strategy before or is introducing a new one. Implementation involves setting a ‘start date’ and ‘end date’ for when the strategy will be in place and operational. It also typically involves an implementation team, which may or may not include you directly.
Implementing a strategy often means there is a dedicated team responsible for putting the plan into action. If you are not part of this team, you will need to wait for them to complete their work and inform you when the strategy is fully operational. The implementation team’s role is to ensure that the strategy is integrated into the business effectively within the set timeframe.
A strategy is not a static entity; it evolves and adapts in response to various internal and external influences. This means that a strategy can never truly be ‘fully implemented’ because it is continually adjusted and refined. Many businesses review and redo their strategy annually, either at the end of the calendar year or financial year, to ensure it remains relevant and effective.
The term ‘implementation’ is often better suited to contexts like change management or the introduction of new IT systems and operating procedures. It involves a structured approach to integrating new strategies or systems into the organization, often with clear phases and timelines.
Execution, on the other hand, refers to the day-to-day actions and tasks required to carry out a strategy. It involves regular, task-level decisions and activities that contribute to achieving strategic goals. Unlike implementation, which is a more formal process, execution is about the ongoing application of the strategy in real-time.
Reflecting on competitive sports, the focus was rarely on implementation but rather on execution. In sports, the strategy revolves around maximizing opportunities and minimizing weaknesses, and success hinges on how well players execute the plays. This involves precise actions like passing, cutting, and positioning, all aimed at achieving the desired outcome.
The success of execution often depends on the quality of communication and preparation. In sports, clear communication from the coach and effective practice sessions are essential for successful execution. Similarly, in business, ensuring that everyone understands the strategy and their role in executing it is crucial for achieving goals and driving performance.
When execution is effective, it leads to better performance and successful outcomes. In sports, when players execute the plays correctly, it results in scoring or defensive success. In business, effective execution of strategic tasks contributes to achieving objectives and moving the company forward. Conversely, poor execution can lead to missed opportunities and suboptimal results.
Did you know that a 2010 study by the American Society of Training and Development (ASTD) revealed the key factors influencing your probability of accomplishing a goal, task, or project?
Here’s the eye-opening breakdown:
So, ask yourself this: Can you truly achieve your goals, promises, obligations, and commitments on your own?
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If you’re an entrepreneur or business owner with more ideas than your current capacity to execute and implement, you might only be one strategy, tactic or tool away from turning those ideas into reality…
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Darren Finkelstein, The Accountability Guy®, is the founder of TICK THOSE BOXES, a specialised accountability coaching practice. Darren is a formidable international accountability coach, business advisor, mentor, and author/speaker, fostering development and measurable results in entrepreneurship, leadership, and accountability. Darren’s tale is one of perseverance, self-reinvention, and resilience.
With compelling execution, Darren has empowered high-achieving individuals and teams from Australia and New Zealand to Latin America, Europe, Asia, the UK, and the US to embrace accountability; after all, it is your superpower.
Darren’s one-on-one and group coaching programs are based on his bestselling business book, “The Accountability Advantage – Play your best game” and the latest, release “NO’ – Building a life of choice without obligation”.
Darren has an impressive background in business, having held the role of “Manager of Commercial Markets” at Apple Australia during the Steve Jobs revolution.
He enthusiastically “walks the talk,” having also successfully sold and exited his lifestyle businesses, which served as the impetus for establishing his coaching and mentoring business.
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Read Darren’s full bio here:
https://tickthoseboxes.com.au/about/
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I was excited to join Tia Harmer on The Work in Progress: The Personal Productivity Science Insights Podcast! We dive deep into the science of goal setting and the power of accountability—two cornerstones of business and personal success.
