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The Accountability Guy®
These two words are often used interchangeably in many organisations and business articles and books. However, they have two very different connotations, especially in terms of strategy.
If a strategy is implemented then it implies that it was not in the business previously, i.e. either the business didn’t have a strategy or this is a new strategy. Also, it means that there will be a ‘start date’ and ‘end date of the implementation. That is at some point it will be in and working.
Implementing a strategy also often means that there is an implementation team. So, I may or may not be involved. If I am not included in the implementation, then I wait for the team to come and tell me when it is ready.
A strategy is not a fixed item; it ebbs and flows and reacts to multiple influences. I would argue that it can never be ‘fully implemented’. Especially when many businesses ‘redo’ their strategy every year. At either calendar or financial year-end, the company gathers the leaders, and they have their strategic planning session where they design the plan and then spend X amount of time implementing it.
I feel the term implementation is better suited to change management or new IT / operating systems.
Execution, on the other hand, implies task level actions. There are several opportunities every day or every hour for an employee to execute.
If I hark back to my younger days playing competitive sport, the coach spoke endlessly about execution, rarely about implementation. Our strategy was pure in that it focused on our competitive advantage, how we could maximise the opportunities where we had the power and minimise the times when we didn’t.
We would train and practice set plays and motion plays where it all came down to how well we executed. Not just the person was scoring but everyone, every cut, every screen, every bit of spacing, every pass. In my better teams, everyone knew what we were trying to achieve across the season, during this game, in this quarter and in this play. Importantly they knew what they needed to do to move the ball up the floor and into the basket – a bit like knowing what to do to move the business forward.
Clearly, this knowledge of what to do relates directly to the communication the players have received from me the coach. When this communication is great, and the practice is good, all I had to do was call the play, and the players on the floor would run it, execute and score or get a stop.
Where I would need to call a time out and redraw the play is generally because we are not performing correctly or missing the opportunities.
DELIVERING WHAT YOU PROMISE
and getting your team to do the same
Do you meet the obligations, promises, goals and commitments made to yourself and to others?
The American Society of Training and Development (ASTD) did a study in 2010 on accountability and found out that the probability of completing a goal is:
After reading this, how likely are you to achieve your; goals, promises, obligations and commitments alone?
Book your FREE Unboxing Session with me ‘The Accountability Guy’ and we’ll examine exactly where you’re at, what’s worked and what hasn’t, and we’ll take a look at your priorities to set the path moving forward. Each Unboxing Session includes:
If you have any questions you call me directly: +61 418-379 369.
Darren Finkelstein is The Accountability Guy®. This involves being an International Accountability Coach, Business Advisor, Mentor, Author, and Speaker.
Darren works with high-performing teams and individuals across Australia/NZ, UK, USA, Latin America, Europe and Asia to help get results, achieve their wildest dreams, and smash goals. He does this by leveraging over 30 years of experience working in the corporate world and small businesses.
A successful business owner himself, Darren won the Australian Entrepreneur of the Year award for Dent Global after building a wonderful lifestyle business, successfully sold and exited after 15 years.
Before this, Darren worked for over 10 years at Apple Inc. as ‘Manager of Commercial Markets’ during the inspirational Steve Jobs era. While there, he was awarded the prestigious Golden Apple Award.
Darren’s lessons in accountability can help individuals and teams at all levels of a business or organisation across the globe, and are based on actions and results:
Know what to do first
know what to do next
know what to do more of
1. Take the Accountability Scorecard
How accountable are you? Discover your accountability score and increase the probability of smashing your goals and Getting Sh!t Done. Take the quiz
2. Read my book "The Accountability Advantage - Play Your Best Game"
Eliminate procrastination and overwhelm and start playing your best game.
Buy a copy
3. Book a complimentary Accountability Assessment
Invest 15 minutes now and avoid months or years of struggle. If you genuinely need help becoming more accountable, it can’t hurt to find out. Book here.
PROCRASTINATION PARALYSIS? IDEA OVERLOAD?
Take the next step in becoming more accountable
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