What is the Corporate Accountability Theory?

By Darren Finkelstein
By Darren Finkelstein

The Accountability Guy®

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The corporate accountability theory is an umbrella term that includes all the essential accountability principles practiced in the modern world. It includes corporate social responsibility, two slightly different terms that are often conflated by many. The theory is increasingly gaining more traction as people demand action on overreach by some businesses.

This guide will discuss the various aspects of the corporate accountability theory, implementation strategies in the real world, and much more.

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Table of Contents

Corporate Accountability - How to Implement the Theory?

Applying the theory is about holding corporations answerable for their excesses and illegal activities. Corporate accountability is a challenging area, as many businesses try to evade penalties one way or the other. However, some approaches help us fight this issue and ensure businesses are held accountable for their actions.

Robust Regulation

Corporate accountability is only possible with robust regulations that allow companies to operate under important restrictions. Here, governments play a critical role in enacting laws and regulations that oversee corporate conduct, ensuring that businesses adhere to ethical practices. If they do not observe ethical principles, the governments can impose fines, stricter oversight,  and implement mandatory reporting standards.

Protecting Whistleblowers

Whistleblowers are of immense value in the corporate setup, as they call out deceit and indicate instances where businesses flout laws. However, whistleblowing is not an easy job for various reasons. First, you will most likely lose your job after going public against your employer. Moreover, the company could try to harm you professionally or in other ways. As a result, many people with credible information don’t come forward.

Therefore, it is crucial to have whistleblower protection laws that offer them legal help and financial incentives for divulging important information. By enacting these laws and incentives, governments can monitor corporate abuses and nip them in the bud.

Promoting Shareholder Activism

Companies today base their decisions primarily on what their shareholders demand, giving the latter a lot of leverage in the corporate space. Empowering ethical shareholders means they will push the company in the right direction by opposing unethical decisions and demanding ethical investments. Here is what shareholder activism typically involves:

  • Engaging with junior and senior management.
  • Filing shareholder resolutions. 
  • Pushing for changes in the corporate structure.

Similarly, these investors can make companies offer more transparency in their operations. Doing this helps the company as well as society in the long run.

Encouraging Stakeholder Engagement

Ensuring corporate accountability is a tall order without stakeholder engagement, including NGOs, employees, communities, and more. Doing that brings different and fresh perspectives to the table and highlights problems in corporate conduct. Therefore, stakeholder engagement results in more transparent operations, rectifying past wrongs and opening new paths toward future sustainability.

All the strategies discussed here are powerful in their own right, but they can be thoroughly impactful only if applied in tandem. While the regulatory framework strengthens enforcement, whistleblowing guides future legislation and its evolution.

Here is an overview of these strategies:

Strategy 

Description 

Robust Regulation

Ensuring that businesses operate within a legal and ethical construct.

Whistleblower Protection

Helping employees come forward if they have damning information and incentivizes them with financial rewards. 

Shareholder Activism 

Encouraging shareholders to be more active in steering the company in the right direction. 

Stakeholder Engagement 

Encouraging businesses to connect with NGOs and communities to identify problems in corporate conduct and charting a positive path forward. 

Corporate Accountability Reports

Today, several companies come out with yearly accountability reports highlighting ethical investments, the challenges they face in building a sustainable future, describing current and future collaboration, and more. These reports have no set format, but companies can find guidelines from various consulting groups and firms. 

The reason behind releasing these reports is that they boost a company’s image in the public eye. Indeed, a company doing self-accountability is an appreciable act and shows that it is serious about implementing the laws and regulations. These reports help the company show that it focuses on employees’ well-being, sustainability, improved internal management, and more.

Corporate Accountability vs. Corporate Social Responsibility

People often conflate these terms, but subtle yet significant differences exist between them. The source for both notions is the same: companies have ethical duties besides maximizing shareholder profits. 

For instance, the commitment to not harm the environment, treat its employees well, invest in the community, work in a competitive space, and more. Responsibilities are measures that companies take upon themselves to follow an ethical corporate path. 

On the contrary, accountability points toward governments and regulatory institutions enforcing certain laws and regulations on companies. Some of these laws are applied only in extreme cases where a company overplayed its hand by a significant margin.

Conclusion

Some corporations stick to their social responsibilities while others do not. Those who do not follow the law and defined ethical practices must be curbed by law enforcement. If you lead a company, being concerned about accountability is perfectly understandable.

That is why it is crucial to understand the ins and outs of it from an effective mentor like me, Darren Finkelstein. He has been at the forefront of the corporate accountability arena for decades and continues spreading his enviable knowledge on this crucial subject. Being part of an integral part of the Steve Jobs’s era at Apple, I served as Manager of Commercial Markets for the Cupertino giant.

So, contact me and get the highest quality accountability coaching in the industry.