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How do you become an Accountability Coach?

By Darren Finkelstein
By Darren Finkelstein

The Accountability Guy®

Business men helping each other

What qualities do you need to be an Accountability Coach?

So you want to become an accountability coach? To take up the mantle of this enormous role, you need to understand the responsibilities that befall you when judging others on their decisions and advising them the correct workaround both consistently and immediately.

Everyone has big dreams and a number of milestones that they want to achieve to be successful and acquire financial freedom. But procrastination, distraction and other excuses get in the way of those dreams and objectives which can prevent you from doing those things you say you’re going to do and getting your team to do the same. Largely, because they will follow the example you set. That is why successful leaders from government and business surround themselves with strong teams because they set the bar high and lead by example and ensure their teams all do the same.

These challenges take your focus away from the place where you want to be and you end up wasting your time. Days, weeks, and even months go by and you fail to see any considerable progress. That’s why you need an accountability coach.

Download a FREE SAMPLE from my newest book.

The Accountability advantage book cover

Why you need accountability coaching?

Because doing nothing costs you money and lost opportunity, and you’re pissing people off by your lack of action. Are you juggling too many balls in the air at once, trying desperately not to drop any of them? If so, that is a clue why you may need an accountability coach.

Let me share a game-changing study with you from the USA, it was undertaken to calculate the probability of completing a goal with and without direct support, assistance and guidance.

The stats are phenomenal:

After reading this, how likely are you to achieve your; goals, promises, obligations and commitments alone? This is exactly WHY you need an accountability coach.

Why is it Important to Have One?

There are a number of reasons why you’d need an accountability coach to get the required help to achieve your objectives. It isn’t just about having someone around you can lean on for support but getting the professional help you need to define your goals and objectives and streamline your routine.

Accountability Coaching is not a punishment for those who are lazy and lack business hunger, in-fact it’s absolutely the opposite.

It’s perfect for the high-performer who wants to Get Shi!t Done, packing more into their days without having to work harder or longer. Forget doing nothing, that’s called procrastination. Sticking your head in the sand and praying things will sort themselves out and improve, that’s called hope. Hope is not a business strategy they teach at Harvard Business School. Steve Jobs didn’t hope, he took action. For me, I’m about ‘implementation and execution’, as everything else hinges on your ability to do this. I see this is critical for your business success.

If you WANT to get more done and juggle more balls in the air at any one time, you need to take action.

During your sessions, you and your accountability coach should focus on;

  • creating a plan of what needs to get done
  • together you will set priorities for what is important and why
  • you’ll implement and execute those things you’ve identified that needs completion, before the due dates
  • taking action, you’ll – Do, Delay, Delegate, Delete or Discuss your choices with your accountability coach
  • Together, you will set the accountability bar high for your teams to follow

With a choice of accountability coaching packages you will share your massive workload with your choice. All of the stuff you carry on your shoulders each day, that load will be shared. Your accountability coach should provide you with; support, advice, counsel and together you’ll focus on outcomes. Think of the immediate relief and sense of freedom you’ll have. Now that’s good for your mental health and your wellbeing.

With renewed energy, you’ll complete those tasks and projects which are on your ever growing ‘To-Do List’ giving you a chance to work on the business and NOT in the business.

Engaging an accountability coach to work with you will also:

Many of us are not really good at avoiding distractions. Anyone starts a conversation and you get hooked for hours. Similarly, you think you’re going to take a 10-minute break which usually ends up being an hour-long recess. Procrastination just keeps eating up your time and at the end of the day you don’t find yourself where you wanted to be. An accountability coach can keep you honest so you become self-conscious about what you’re doing throughout the day. This way, you are more likely to not get swayed by distractions and focus on things that need to be done.

Accountability is something that comes from within. It takes a lot of self-discipline and commitment to be accountable by yourself. If you don’t have anyone who’s demanding answers and questioning your routine, you’re probably never going to be productive.

Hiring an accountability coach means now you have a partner who will not only demand answers from you but would want you to justify how you spent your time. This induced fear of being answerable to someone will keep you honest and help you to be more productive. Besides, your accountability coach will call you out when you deserve it, they will also happily and without connection, have those difficult conversations with you when it’s needed. That’s why, your accountability coach should not be your friend or a family member.

By removing the emotional connections and relationships ensures better you will have better and stronger outcomes for you. After all, that is why you are engaging in a professional service that will cost you a professional services fee. Ask your coach to outline their fee structure and program details so you know what you are getting, before you formally engage them.

Regardless of how tough and disciplined you’re, you always need some moral and emotional support, especially when you want to celebrate your wins and forget your failures. In those times, an accountability coach is there for you to give you the motivation you need to keep going. If you’re celebrating your success, he’ll share your happiness and appreciate your efforts. If you’re grieving over your failure, he’ll be there for you to lift your spirits.

If you work with an experienced accountability coach for a while, you will start noticing a personality change and a serious momentum build. With an accountability coach, it’s easier and less time consuming to drop your old habits. You will find yourself to be more committed, disciplined and have a vastly improved work ethic. This paradigm shift in your personality means you’ve gone through the period of professional and personal grooming and now you’re turning into a leader who is ready to lead his or her own team.

‘Accountability’ is a powerful word, yet most don’t know what it means.

Having worked with plenty of entrepreneurial businesses owners, executives and teams there’s one topic that is always difficult to discuss, that being the A-word ‘accountability’. Not from me, accountability coaching is what I do…

I’m keen to talk about the devil in the room and to also call them out when they need it. However, many people don’t understand what accountability is, why it’s important, or where it starts.

Yes, they understand accountability is important, but don’t know how to create a culture of accountability so they just hope it will happen. HOPE is not a strategy that you’ll read in any of the Simon Sinek, Richard Branson, Andrew Griffiths or Daniel Priestley business books!

When we hear the A-word, some shudder at the thought because what we do know is that we must ‘step up’ and be responsible for something.

The bottom line is, delivering on a promise or honouring a commitment made to others or to ourselves and making sure it gets done. You see, there is a difference between Accountability and Responsibility, they’re cousins, but not the same.

Let me explain. You are responsible for things and you’re accountable to people.

It is essential that if we want to get stuff done, we will need a person with whom we can work, someone in a central role to hold you to account.

Accountability increases Activity,
Activity increases Opportunity

Qualities of an Accountability Coach

As I said before, there are many qualities you need to acquire in order to judge other people and make them consistent in getting shit done. Following are some of those qualities to get you going.

1. Hold Yourself Accountable

How are you going to account other people when you are unaccounted yourself? As they say, one must make oneself clear as milk before judging others. For an accountability coach, personal accountability is like the first commandment.

2. Focus on the Customer

As an accountability coach, your clients and their problems should be your priority. Study them carefully, learn their lifestyle and help THEM become a better person.

Moreover, discuss their issues more closely. Give them constant insights on their behaviours, and keep them posted about their progress.

3. Use your own mistakes

No one is born flawless. Your experiences are the ones that make you who you are. I am sure you have made many mistakes in the past. These mistakes shaped you into your present self. They are a part of your personality as mistakes are the BEST teachers in the world. No one can teach you better than an error does.

Use your mistakes to shape the personalities and accountabilities of your clients. Make them learn from your experiences, so they don’t have to face the same troubles as you.

Remember, life is a grand learning process.

4. Inspire Independent Resolution

As easy as holding the hand of your client and helping them cross the road is, you must not make it a habit. If you keep them away from making their decisions themselves, you aren’t holding them accountable.

Force them to make a decision about their problems, guide them if the decision was wrong but let THEM make a choice. Let THEM experience how hot the fire is. This way, they will be more cautious when playing with fire next time!

5. Setup Expectations

Set expectations and milestone for your clients. Ask them to achieve them. Please give them a CHALLENGE. Challenges motivate a person to get shit done.

6. Be Supportive

Don’t be too strict. Teaching accountability is a hard chore, but you have to do it for their betterment. Please support them in their choices and gently guide them where their weaknesses reside.

7. Listen Actively

It would be best if you listened to your clients with complete dedicated attention. You must listen as if they are your children, and their problems are your problems.

8. Structure a plan of conduct

Make a plan which the client can follow. Highlight the critical parts and communicate the importance of following the checklist thoroughly.

9. Don’t allow clients to cheat

Remember how hard the teachers were on students that cheated on tests and quizzes? They didn’t have a personal vendetta against those mischievous students.  They just cared about their grades and wanted their students to learn rather than crook their way out.

You must not let your client cheat on any part of the training.

10. Remember Your Initial Drive

Always remember why you became an Accountability Coach. Remind yourself of the satisfaction of seeing others excel in their lives through your hard-work and concentrated attention.


The road to becoming an Accountability Coach is dark and full of terrors. However, when you are consistent in your drive, stay motivated, achieve self-accountability and accumulate the accolades of success of your clients, you will never fail!